The Success of Flavio Maluf

Flavio Maluf is without a doubt one of the most prominent businessmen in Brazil. Being the president of one of the largest companies in the country, Eucatex, he is irrefutably one of the most influential leaders. He is known to use advanced strategies to get his company on top of the industry. This can be seen through the huge difference that he has impacted since he joined the company. The company sales have improved, they have added a new segment in the industry, and has also managed to drive the company to be recognized as one of the best global companies in its respective industry.


Maluf has been instrumental in achieving a sustainability system to be used by the company. Today, all the regional offices use solar panels as a source of energy. Also, he has dedicated hectares of land to the planting of eucalyptus trees. These trees are used as raw products in the company’s products. This way, they don’t have to destroy natural trees. Additionally, by planting millions of trees, he has been able to reduce the forest degradation in the country.



Flavio Maluf was born and raised in Brazil. He attended the Sao Paulo based Penteado Fundacao Foundation University, where he obtained his bachelor’s degree in Mechanical Engineering. But when he went looking for a job in the country, he was less than satisfied at the available job opportunities. So, he decided to try his luck in another industry. It was then that he flew to New York on a mission to further his Studies. He joined New York University and graduated with a degree in business management.


Career at Eucatex

While studying in the US, Maluf got the chance to start his career. This gave him the experience that he needed before joining Eucatex. He began working for the family company in the year 1987. He started by being assigned roles in the trade area and was later moved to the industrial area of the company. A decade after joining the company, he started serving at the executive board and a year later he was voted president of the company.


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