Luiz Carlos Trabuco has been able to perpetuate his influence among many Brazilian business businessmen. This is true due to the fact that Trabuco has found success both on professional as well as personal levels since he has been and is still Bradesco’s current CEO. Bradesco is consolidated as part of the most famous Brazilian private banks. Bradesco has business and agencies all over Brazil. Luiz Carlos Trabuco has led Bradesco’s success throughout its transitional modernization phase. He also backed the success of a good number of large-scale credit negotiations and even some important financial projects in Brazil.
Trabuco’s leadership over Bradesco was imperative for defining important business objectives. Furthermore, Trabuco’s prestige and recognition in the financial market have been some of the most significant reasons that Bradesco became such a powerful bank in Brazil according to valor.com.br. For the most part, Brazil’s most important politicians and the majority of Brazilian executives usually follow Trabuco’s financial projections and forecasts. When Trabuco gives a press conference, his press statements frequently become magazine covers in the financial sector and are featured in newspaper headlines.
Bradesco once held the position of the largest private Brazilian bank. The Itaú and Unibanco merger, which is now known as Itaú-Unibanco, took this title from Bradesco and is still the biggest private bank in Brazil. Trabuco was able to see that trying to recover the title of the biggest private Brazilian bank through mergers and acquisitions would build up Bradesco’s core business. Trabuco’s strategy for Bradesco improved its agencies and offered better services which also include new technological features. This made Bradesco grow organically and increased its monetary results. Moreover, this strategy also increased Trabuco’s reputation and even international recognition.
A recent statement that has made the market produce all sorts of speculation is that Luiz Carlos Trabuco would take Lázaro de Mello Brandão’s position, who was Bradesco’s oldest working executive, who is over ninety years old and has been on the Bradesco team for over seventy years. Brandão had served 25 years on the board as one of its chairmen.
Read more: O Bradesco, de Brandão a Trabuco
Despite Trabuco taking Brandão’s position, he still maintains his position of CEO at Bradesco. Trabuco is adding Brandão’s position as the president of the Administrative Council to his long list of titles and responsibilities. Luiz Carlos Trabuco recently turned 66. Moreover, Trabuco received a waiver that is valid until the end of 2018, which lifts the internal rule that a CEO cannot preside past the age of 65. Trabuco has stated on folha.uol.com.br that he will not preside as CEO beyond the 2018 waiver, and might pass on the torch before then.
In March of 2018, it is expected that Bradesco will announce its next CEO. Trabuco sees his succession as a natural “process”, but his successor has still not been chosen. Trabuco has also said that Bradesco’s complexity as an organization that has unique characteristics and several different segments that are imperative to be fully comprehended. This aspect of the candidate will be decisive in choosing Trabuco’s successor.
The recent acquisition of HSBC Brasil was backed by Trabuco regarding the technical side of integrating the IT aspect of the acquisition. Announcing that Trabuco would soon be succeeded, was not expected by the media. O Estado de São Paulo, a large Brazilian newspaper, believes that it is possible that suggests that the current vice president of technology of the Bradesco group could very well be chosen to take Trabuco’s place as CEO because of his involvement in the HSBC integration process and also for establishing Next as the Bradesco’s digital bank.
A number of Bradesco directors which include: Domingos Figueiredo de Abreu, Alexandre da Silva Glüher, Marcelo de Araújo Noronha, André Rodrigues Cano, Josué Augusto Pancini and Octavio de Lazari Junior is also thought to be in the succession selectees that might be chosen to take on Luiz Carlos Trabuco’s position as the group’s CEO.
Luiz Carlos Trabuco is a father of 3 children and he is married. Trabuco holds a Philosophy degree from USP (Universidade de São Paulo) and a Social Psychology degree from the School of Sociology and Politics of São Paulo (Escola de Sociologia e Política de São Paulo).
Luiz Carlos Trabuco truly holds the merit for Bradesco becoming a modern bank throughout the 1980s. Trabuco is also responsible for improving Bradesco’s public image and its relationship with the media. Trabuco also established Bradesco Prime, which is one of Bradesco’s high-end segments, which caters and serves the VIP banking sector.