Lori Senecal’s work is to oversee the Crispin Porter +Bogusky advertising agency’s growth and expansion, managing and coordination of the firms eight international offices and also the company’s development, http://www.prnewswire.com/news-releases/cpb-names-lori-senecal-global-ceo-300046965.html. Senecal is an industrious and thoughtful leader as well as a management specialist. She has pioneered in technology, innovation and invention on a global level. Senecal has over the years developed strategic partnerships, helped in the global agency’s growth and moreover created cutting-edge new business divisions and led numerous blue chip, worldwide accounts like Coca-Cola, Nestle and BMW.
While at the Crispin Porter +Bogusky advertising agency, she has turned it around from a 250-person domestic agency to more than 900 persons. Her move to the agency does not change the titles or responsibilities of those other top executives who will report to her. Previously she was the President of McCann-Erickson World wide’s flagship New York office where she held top leadership positions of strategic planning, innovation and account leadership. She was appointed board member of MDC Partners in 2014 and later named a Woman to Watch by Advertising Age.
Moreover, she has received several awards such as the AWNY Game Changer Awards with a Quantum leap award for leadership and innovation. Also she has acted as a Jury chair for the Isaac Awards, honoring invention in the industry and beyond. Previously as the head of Kirshenbaum Bond, she helped evolve the shop to an international player with expanded resources in technology, start-up investments and content creation. It was previously a U.S focused ad agency.
Nadal; the CEO of MD, believes that clients want them to be more operationally focused and be able to participate in global pitches and for that reason Senecal is the best because of her extraordinary track record of success and the exceptional leadership skills. In her position she works together with MDC Partner Network CFO Andre Coste who recently took the additional role of chief operating officer. With more agency collaboration within the MDC Partner Network, Senecal also works closely with the clients to help optimize structures across agency capabilities.
Besides work, on her linked in page, Senecal shows great interest in photography, technology business, politics and also in entrepreneurship. Senecal is the fourth daughter of a schoolteacher and a retail-worker-turned shop –owner. She was raised in a highly competitive environment and she learned to fight for attention right from birth. She went to Montreal’s University and took a business course and soon took an interest in marketing.