Lori Senecal grew up as a rather shy individual. One of four daughters of a school teacher and a shop owner in Canada, she attended McGill University in Montreal, majoring in business with an emphasis on marketing. After graduation, her first job was with the ad agency Vickers & Benson in Toronto, working on their account with Ford. She was unfamiliar with media buying, and even worse for this admittedly shy person, she had to give presentations before groups of people, sometimes as many as one thousand. Many people might have caved to the pressure. Senecal, however, forced herself to work outside her comfort zone. She made sure she was fully prepared before every presentation. Soon her colleagues took notice, and began suggesting career paths to her that would ultimately lead to management positions.
Today, Lori Senecal is the Global CEO of CP+B, part of MDC Partners advertising and marketing company. Her main job is to help the company’s partners with inventive branding to help them succeed in an increasingly competitive business world. One of the ways she does this is by aiding her employees with their career paths, mainly by helping with their projects and startups on display at agency wide competitions. The once shy Senecal as described by 3percentconf.com also makes several appearances a year on the speaking circuit to talk about the latest innovations in the advertising and marketing industries.
Prior to her position with CP+B, Senecal was Global Executive Chair of KBS. There her responsibility was technology, start up investment, and content creation. According to Hubspot.com’s report, during her watch, KBS grew from 250 employees to 800 worldwide. She was also the Canadian lead for Coca-Cola for Interpublic Group’s McCann Erickson Toronto, and in 2003 launched the company’s young adult marketing unit TAG Ideation. Senecal was named one of “Ad Age’s” Women to Watch in 2014, and won a Quantum Leap Award at the AWNY Game Changer Awards ceremony in 2013.