The Techstyle Fashion Group is an enterprise that involves a variety of accessory, clothing and beauty companies. The firm was founded by Adam and Don Ressler. During this period the two were creating this product, Don and Adam had very little information on fashion. All that they thought about was on how to be successful and to be keen to satisfy the client requests.
Mr. Goldenberg is one of the business professionals who joined the business world during his youthful years. He was fifteen years of age when he entered the business community. He has started and owned a range of companies. Gameras alliance was the first company that Adam owned. During this period, he specialized in marketing various gaming sites. By 1999, he decided to sell the firm to Intermix Media Company. The interesting fact is that Adam joined the top management as the Chief Executive Officer at an early age of twenty years.
Don Ressler too followed a similar path to join Intermix. The Intermix Companies acquired Don Ressler web server, the fitnessheaven.com in the year 2011. At this juncture, Don Ressler had accumulated enough resources to invest in some businesses. The availability of idle funds was one of the primary motivations that convinced Ressler to invest into the fashion business.
It is the venture at Intermix, Ressler and Goldenberg became best of friends. As their friendship grew, they decided to grow together into business. They came with an idea of Intelligent Beauty an e-commerce store. The two made use of the e-commerce store to build a brand of their own. Ressler and Adam decided to build ideas on how to benefit from the lucrative online shopping business. They were aware of the trendy and comfortable clothes.
With the information that the two got, they decided to create a firm known as JustFab. They would then use the business to offer a personalized athletic accessory to the customers at the end of every month. The two then went ahead to research on how best to mix and match various fashion pieces. With this, they two were able to attract and maintain the customer’s confidence in their choice of the product.
The funding of the company came from one of the venture capitalist. Matrix partners were the investor funding the firm. By the year 2016, JustFab management saw the need to rebrand itself. The idea is to change the name to Techstyle. Since then, the firm has been growing to become one of the largest brands. http://www.builtinla.com/member/adam-goldenberg