Luiz Carlos Trabuco Indicates A Successor In The Near Future

Luiz Carlos Trabuco has been able to perpetuate his influence among many Brazilian business businessmen. This is true due to the fact that Trabuco has found success both on professional as well as personal levels since he has been and is still Bradesco’s current CEO. Bradesco is consolidated as part of the most famous Brazilian private banks. Bradesco has business and agencies all over Brazil. Luiz Carlos Trabuco has led Bradesco’s success throughout its transitional modernization phase. He also backed the success of a good number of large-scale credit negotiations and even some important financial projects in Brazil.

Trabuco’s leadership over Bradesco was imperative for defining important business objectives. Furthermore, Trabuco’s prestige and recognition in the financial market have been some of the most significant reasons that Bradesco became such a powerful bank in Brazil according to For the most part, Brazil’s most important politicians and the majority of Brazilian executives usually follow Trabuco’s financial projections and forecasts. When Trabuco gives a press conference, his press statements frequently become magazine covers in the financial sector and are featured in newspaper headlines.

Bradesco once held the position of the largest private Brazilian bank. The Itaú and Unibanco merger, which is now known as Itaú-Unibanco, took this title from Bradesco and is still the biggest private bank in Brazil. Trabuco was able to see that trying to recover the title of the biggest private Brazilian bank through mergers and acquisitions would build up Bradesco’s core business. Trabuco’s strategy for Bradesco improved its agencies and offered better services which also include new technological features. This made Bradesco grow organically and increased its monetary results. Moreover, this strategy also increased Trabuco’s reputation and even international recognition.

A recent statement that has made the market produce all sorts of speculation is that Luiz Carlos Trabuco would take Lázaro de Mello Brandão’s position, who was Bradesco’s oldest working executive, who is over ninety years old and has been on the Bradesco team for over seventy years. Brandão had served 25 years on the board as one of its chairmen.

Read more: O Bradesco, de Brandão a Trabuco

Despite Trabuco taking Brandão’s position, he still maintains his position of CEO at Bradesco. Trabuco is adding Brandão’s position as the president of the Administrative Council to his long list of titles and responsibilities. Luiz Carlos Trabuco recently turned 66. Moreover, Trabuco received a waiver that is valid until the end of 2018, which lifts the internal rule that a CEO cannot preside past the age of 65. Trabuco has stated on that he will not preside as CEO beyond the 2018 waiver, and might pass on the torch before then.

In March of 2018, it is expected that Bradesco will announce its next CEO. Trabuco sees his succession as a natural “process”, but his successor has still not been chosen. Trabuco has also said that Bradesco’s complexity as an organization that has unique characteristics and several different segments that are imperative to be fully comprehended. This aspect of the candidate will be decisive in choosing Trabuco’s successor.

The recent acquisition of HSBC Brasil was backed by Trabuco regarding the technical side of integrating the IT aspect of the acquisition. Announcing that Trabuco would soon be succeeded, was not expected by the media. O Estado de São Paulo, a large Brazilian newspaper, believes that it is possible that suggests that the current vice president of technology of the Bradesco group could very well be chosen to take Trabuco’s place as CEO because of his involvement in the HSBC integration process and also for establishing Next as the Bradesco’s digital bank.

A number of Bradesco directors which include: Domingos Figueiredo de Abreu, Alexandre da Silva Glüher, Marcelo de Araújo Noronha, André Rodrigues Cano, Josué Augusto Pancini and Octavio de Lazari Junior is also thought to be in the succession selectees that might be chosen to take on Luiz Carlos Trabuco’s position as the group’s CEO.

Luiz Carlos Trabuco is a father of 3 children and he is married. Trabuco holds a Philosophy degree from USP (Universidade de São Paulo) and a Social Psychology degree from the School of Sociology and Politics of São Paulo (Escola de Sociologia e Política de São Paulo).

Luiz Carlos Trabuco truly holds the merit for Bradesco becoming a modern bank throughout the 1980s. Trabuco is also responsible for improving Bradesco’s public image and its relationship with the media. Trabuco also established Bradesco Prime, which is one of Bradesco’s high-end segments, which caters and serves the VIP banking sector.


Louis Chenevert’s Great Career

Investing in technology has the biggest chance of making any company very competitive. This is a notion that is held highly by former CEO of United Technologies Corporation, Louis Chenevert, and current CEO Gregory Hayes. They also believe that great leadership also plays a big role in making any company successful.

Chenevert personally believes that great leadership is all about investing in the latest technology and the employees of any given company. This is why he went ahead and massively invested in employee education and training. This was his dream and vision during his tenure at UTC.
Since his appointment as the CEO of UTC back in 2006, at a time the American economy was below par, he turned the face of the company in terms of overall growth. The company performed at its highest and delivered in its service to assemble some of the world’s most advanced jet engines, refrigeration and air conditioning systems and helicopters.
Of particular praise is the aerospace system unit that managed to produce the Geared Turbofan (GTF) which was regarded as a technological feat in UTC history and Chenevert Tenure.
Before being CEO of UTC, Chenevert worked as president at GM motors at the start of his career. He was the Production General Manager of its St. Therese operation. After leaving GM and before joining UTC he served as the president of Pratt & Whitney, from April 1999 to March 2006.
Besides the company life, he also serves in other different capacities in various organizations. He is a member of the Executive Committees of the Business Roundtable and Board of Directors for Cargill; others include; the Congressional Medal of Honor Foundation and is Chairman of the Yale Cancer Center’s Advisory Board.
The French-Canadian is a graduate of the University of Montreal, School of Business, where he graduated with a bachelor’s honors degree in Commerce with majors in production management.
His career highs include: striking an $18.4 billion deal to acquire Goodrich a feat he achieved in just less than a year. Another key career high and the one which he forever will be proud of will be the development of the Geared Turbofan that was hailed as the best technological Innovation by the airspace stakeholders.
Watch Louis Chenevert speak:

From Introvert to Executive: The Success of Lori Senecal:

Lori Senecal grew up as a rather shy individual. One of four daughters of a school teacher and a shop owner in Canada, she attended McGill University in Montreal, majoring in business with an emphasis on marketing. After graduation, her first job was with the ad agency Vickers & Benson in Toronto, working on their account with Ford. She was unfamiliar with media buying, and even worse for this admittedly shy person, she had to give presentations before groups of people, sometimes as many as one thousand. Many people might have caved to the pressure. Senecal, however, forced herself to work outside her comfort zone. She made sure she was fully prepared before every presentation. Soon her colleagues took notice, and began suggesting career paths to her that would ultimately lead to management positions.

Today, Lori Senecal is the Global CEO of CP+B, part of MDC Partners advertising and marketing company. Her main job is to help the company’s partners with inventive branding to help them succeed in an increasingly competitive business world. One of the ways she does this is by aiding her employees with their career paths, mainly by helping with their projects and startups on display at agency wide competitions. The once shy Senecal as described by also makes several appearances a year on the speaking circuit to talk about the latest innovations in the advertising and marketing industries.

Prior to her position with CP+B, Senecal was Global Executive Chair of KBS. There her responsibility was technology, start up investment, and content creation. According to’s report, during her watch, KBS grew from 250 employees to 800 worldwide. She was also the Canadian lead for Coca-Cola for Interpublic Group’s McCann Erickson Toronto, and in 2003 launched the company’s young adult marketing unit TAG Ideation. Senecal was named one of “Ad Age’s” Women to Watch in 2014, and won a Quantum Leap Award at the AWNY Game Changer Awards ceremony in 2013.