Adam Goldenberg The Co-Founder and Co-CEO of JustFab

Adam Goldenberg is an entrepreneur, innovator and a successful businessman. He is a co-founder of JustFab and also serves as a co-CEO of the company. He is one of the most successful individuals in the fashion industry. And, at such a young age, one can’t help but be envious of his blossoming career.

The entrepreneurial and innovative side of Adam Goldenberg began to show back in the year 1996. Then, he was just 15years old but his brain was way sharper than his age. He began Gamers Alliance, which was an advertising network for gaming sites on His brilliant business quickly got spotted by Intermix and the company purchased his business in the year 1999.

Although he had sold his company, he continued to be actively involved in its running. Intermix took him in and gave him the position of Vice President of Strategic Planning at at Two years later, he was promoted to be the Chief Operations Officer of the company. That year saw him get recognized for being the youngest Chief Operations Officer of a publicly traded company.

Working at Intermix gave Adam Goldenberg invaluable experience. He learnt what it took to run a successful company and planning for the success of a company. It was also at Intermix that he met Don Ressler who was to become his business partner. The two met in the year 2001, when Adam Goldenberg was working as a COO at Intermix. At the time of their meeting, Don Ressler has come to sell his company FitnessHaven.Com to Intermix. The two quickly hit it off and became friends.

In the year 200, Intermix was sold to News Corporation or more than $650 million. It was then that Adam Goldenberg and Don Ressler decided to join efforts and start a business together. That year saw the birth of Intelligent Beauty. Intelligent Beauty was an e-commerce brand incubator. With the company, the duo was able to establish a number of brands that saw them become the health and beauty industry leaders on VatorTV. To the two business partners, it wasn’t just business as usual. Rather, they wanted to develop strategies that would maintain them in the e-commerce for a very long time.

Their keen eye for trends led them to coming up with the concept of subscription e-commerce. In the year 2010, they founded JustFab. The company is now an umbrella brand to Fabletics, FabKids, and ShoeDazzle.

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