Adam Goldenberg and Don Ressler’s Entrepreneurial Journey

This zealous duo has a record of not stopping at anything to achieve their goals. Beginning with Mr. Goldenberg who kicked off his journey as a minor (15 years) and even went to the extent of dropping out of school to focus on the online advertising company that he had started and became the Chief Operating Officer and Vice President of the company. He specialized in marketing gaming companies at the time. On the other hand, Don Ressler was running an online fitness company that had already started gaining popularity.


It was not until 1999 when Intermix Media did its magic and facilitated the meeting of Mr. Goldenberg and Mr. Ressler. Adam sold his advertising company to Intermix at the same time Ressler was selling his fitness company and a healthy relationship sparkled between them. They met at a time when there was very high demand for fashion and beauty and hence their decision to merge their knowledge, experience, and efforts to venture into the fashion and beauty sector.


The two great minds carried out a research and realized that there was a gap in the beauty and fashion sector. They did work hard to earn their money and dislike struggling to spend it by walking from one stall to the other looking for what they wanted. They also spent a lot of time looking for exactly what could satisfy their needs and wants. The duo, therefore, proceeded to build their business upon these two pillars:


  • Tailor made products
  • Accessibility of this product


It was a new dawn for JustFab and TechsTYLE Companies where they placed all their focus in satisfying the needs of the customers and came up with one company which they named Fabletics Company. They ensured that their products were up to date with fashion and had clothes and shoes that embrace all body types and sizes. They also had a lot of promotional offers which even won them over more clients.


Additionally, they used women with all body types in their clothes advertisements to make them feel that the company cared about all of them. Their products included bras, leggings, and t-shirts among many others.


As the company grew, they deemed it fit to open physical outlets due to the increasing customer base. They opened brick and mortar stores which incorporated technology that could recommend products to their customers. These two entrepreneurs are geniuses, to say the least.

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