At the 2017 Market America Convention, they celebrated 25 years and looked ahead to many more years of entrepreneurial success. Things that were discussed included exciting new ways to build your business as well as the different ways to be able to boost retail sales as well. Things announced that should help in that regard are Shopping Annuity, which consists of personalized recommendations for customers that is suggested based of what they buy. Customers will be able to see up to six recommendations for each category in the assessment from Annuity AutoShip. A SHOP.COM MasterCard Gift Card was also introduced, with this it can be used anywhere and will save you 2% IBV and the card should be available pretty soon. Possibly one of the most exciting presentations in Market America Inc. was the introduction of a new virtual reality system which will allow people to learn about Market America with virtual Corporate Team members. In business, the right attitude plays a large role in how successful a business will be. By keeping the a positive mindset towards success, it will translate over to your business so that it will see success. By keeping the right attitude and by having the knowledge to be able to relate your message, these are two very important things that will go a long way towards helping your business be successful. Jim Winkler, the Vice President of Sales for Market America believes that what separates those who are successful and those who are not is because of what they are willing to do. According to Winkler, those who are successful are willing to do more so that they are able to create success for themselves. Winkler states that attitude comes before the money as he believes that before someone is able to see success with their business, one will need to have the right attitude first.