Targeting SEO keywords are very important when creating a search engine marketing campaign. SEO targets are used in a variety of ways such as, classifying a business, targeting a certain audience and making content on the website easy to view and access. Search Engine Optimization works by allowing websites to obtain a high position within search engines. The way SEO keywords obtain this high position has changed because over the years the search engines have changed to give the best results to the user. While the new way is seeing popularity, the old way of using search engine optimization in titles and meta descriptions is still being used.
In an article on White Shark Media Blog, keyword stuffing is discussed in length. Keyword stuffing is the action of stuffing websites with as many keywords at a time. Keyword stuffing is a trick that is used to make search engines rank websites by the variety of keywords given. Individuals do this by stuffing the title, the meta description and the page content within the website. They would stuff every single keyword that they wanted the website to rank for. This did not result in a positive outcome because it led to users not having the ability to find reliable search engine results.
The article asks the question on how keywords should be used. Many people wonder how many on-page keywords to place on their website, as well as the repetition of the keywords. Also one must keep in mind that the keyword repetition is needed for organic positioning during a search. Keywords should be used to target specific users. There are a few ways to use keywords to target users such as, positioning a keyword in the page title, placing a keyword in the headline, implementing keywords with the meta description, repeating keywords two or more times in the content of the website, placing the keyword in the images of the website and by limiting the frequency of keywords.
Website creators can add as many keywords as needed but its best to not make them appear as if its keyword stuffing. The placement of the keyword should be strategic and not seen as if they have been piling up just for the sake of ranking the website higher, which can prove unsuccessful later in the process.
White Shark Media is a marketing agency that helps small and mid-sized businesses with digital marketing solutions. White Shark Media helps businesses with their search engine optimization and the way businesses market their websites. They use online tactics to help businesses market their services online.