Goettl air conditioning was purchased in 2012 by Ken Goodrich the company literally had no direction. This was more than apparent because the company only earned $11 million dollars in sales that year and this was in of all places Phoenix Arizona, one of the hottest cities in America. Something was definitely wrong. The company lacked any vision, the employees lacked confidence and competitors were threatening legal action against them. After careful consideration of the underlying problems that the company was having and after implementing sweeping changes Ken had his new company on track to earn over $20 million dollars in 2014. This is not the first HVAC company the Ken has owned, in fact, he’s rejuvenated and sold over 20 HVAC companies in his career but Goettl’s problems were a little different it was more about the attitude of the employees rather than the company’s business fundamentals.
Goettl Air Conditioning Provides Tips for Protecting Pets from the Heat
One of the big problems that he addressed was that the Arizona state attorney general accused Goettl of deceptive marketing and sales tactics. This was resolved but before it was cleaned up it led to the departure of over 40 employees, which comprised about one-third of the company’s workforce. After that there were a few additional firings and Ken built a new management team. This led to the termination of Goettl’s President, general manager, service manager, and operations manager along 17 of their accomplices.
He also completely changed and beefed up the company’s customer service and installations. One of the first things he did after taking over operations was to have the installation crews return to more than 300 recently installed units and perform quality control checks. This initially cost the company several hundred thousand dollars but was more than worth it because of the customer loyalty it built along with the satisfied customer advertising it created.
The installation procedures and follow ups are definitely making a difference for the company Ken says. The quality control process now includes that the installers take pictures of each installation and send them to their manager. Ken then personally examines and puts his stamp of approval on every job before it is marked as complete. The new installation changes has completely changed the morale of the installation technicians. Installations that were at one time just OK are now deemed second-to-none. Goettl has also completely overhauled its back end too. They have updated the company’s IT department, human resources, the fleet, and accounting while documenting and revising systems by installing new hardware and software and reestablishing best practices and processes.
Goettl is your complete air-conditioning service company. Regardless of the problems you are having there is nothing they can’t handle to check out the company go to their website at www.goettl.com/
We Also Serve The Greater Phoenix, Tucson, And Las Vegas Areas.